Your personal brand is an intentional representation of who you are. Your reputation is how people perceive you — what they say about you when you’re not in the room. Being clear on what you want to be known for, focusing on influencing with your opinions and securing visibility for your ideas are key elements to shaping your reputation.
A value-packed session
In her presentation, Roberta Guise will dive deep into her process for developing your purpose-driven personal brand that shapes the reputation you want. She’ll provide a framework for overcoming limiting beliefs that can hold you back, along with targeted actions to carry out that set you apart, get you noticed, and sought after as an authority when it matters most.
Some takeaways
- The one thing you must do to imbue your personal brand with purpose
- How to reframe limiting beliefs around being visible and known
- How to leverage your opinions as an essential success factor
- Stair-step approach to accelerating your thought leadership
About the Facilitator: 
Roberta Guise, Founder of Guise Marketing & PR and creator of the Rock Your Reputation® online course, advises professionals on building their purpose-driven personal brand, so that they gain a reputation as a go-to authority in their field who makes the world a better place. She also guides clients on strategies for growth.
Roberta is the founder of FemResources, a start-up nonprofit whose mission is to close the gender gap in technology. She’s an accredited delegate and speaker who represents San Francisco at the UN Commission on the Status of Women meetings at the United Nations.