Do the COVID Pivot!

service marketing pivot
Apply Ideas from Lean Startup to Find Your Fastest Way to Cash
This is an online networking meeting and workshop. Please come prepared to participate.
We charge $10 to reserve your spot, since we have limited space.


Online Adaptations:
  • Make your own coffee & bacon and meet us in the zoom room @ 7:50 am to socialize. Prompt 8:00 am meeting start.
  • Re: Members Forum and Announcements. These portions of the meeting, where we share resources and let each other know about upcoming events have been moved to our LinkedIn Group. Please join the discussion here.
  • Main Program: Our workshop will have three sections and you will be working in groups with your peers on defined prompts.


About the Program:

Workshop ideas for your business with your peers. We’ll spend most of our time interactively in breakout rooms. We hope you’ll leave with:

  • A straightforward idea of at least one new offer
  • A fast and low-risk way to test your idea
  • Motivation to do it!

COVID-19 turned the world turned upside down. We aren’t sure what it will be like if or when it turns back around.

  • How has that affected your business?
  • How has that affected your clients?
  • Are you considering re-shaping or even dramatically changing your service offering?

In this peer-to-peer workshop, members of the BACN Board will introduce you to useful concepts gleaned from the world of lean start-up. Explore effective ways to launch a new product offering or pivot an existing offer. These concepts encourage us to experiment in low-risk, quick to implement ways. You’ll hear real-life stories. We’ll brainstorm how to apply these ideas to service-based businesses like yours.

This is a workshop; we’ll spend most of our time together interactively, working with a small group of our peers to process the prompts as they relate to our personal businesses. We hope you’ll leave with:

    • A clear idea of at least one new offer
    • A fast and low-risk way to test your idea
    • Motivation to do it!

To get an idea of an idea that started out as an experiment, watch this video about Dropbox. You’ll be surprised and inspired.




At this meeting you’ll have the opportunity to brainstorm your own experimental ideas to strategize your fastest way to CASH!


When: Friday, July 24th, 2020 from 7:30 AM to 10:00 AM PST


Where: Online–please register to get the link.


About the Facilitator: 

You are the main deal.


The BACN Board will be providing some short explanations and frameworks.


We will then be working in small groups to brainstorm ideas on how to recreate ourselves.
8:00 a.m. to 10:00 a.m. Friday, July 24th, 2020