How to Create Your Big Sexy Idea

A Big Sexy Idea is your signature idea — your point of differentiation. When you put it at the fore of your business – in your sales pitches, elevator speeches, website headlines, news releases, books, and talks — people will still make snap judgments about you; only this time they’ll be making their judgment based on one of your best ideas.

In this presentation, Mark will show you how to grab and hold the market’s attention by coming up with your own differentiating Big Sexy Idea. He’ll show you, not only how to create it, but how to use it to win business, and make a marketplace splash for you, your company, or your cause.


  • Learn how to find your business’s sexiest, core point of distinction, so you stand out forcefully
  • Learn how to use your distinction to win business
  • Learn how to use your distinction to write talks and books that draw people to you throughout the world.


About the Facilitator:  

Mark Levy is a differentiation expert. The ideas Mark and his clients have created have been discussed by hundreds of millions of people worldwide. 

 Simon Sinek, of “Start With Why” fame, says, “Mark Levy helped me find my WHY.”

Besides working with Simon, Mark has worked with the head of a division of two different White House administrations; a head of the Strategy unit of the Harvard Business School; a CEO of Popeye’s Louisiana Kitchen; a member of major League Baseball; and Wall Street Journal bestselling-author David Meerman Scott. He’s also consulted to a TV special on the History Channel, as well as to the reboot of the beloved cult series, “Mystery Science Theater 3000.”

In 2018, he was elected into the Million Dollar Consulting Hall of Fame. The hall’s founder calls Mark’s positioning and messaging skills “unparalleled.” 

Along with being a differentiation expert, Mark is a magician. A show he co-created, “Chamber Magic,” has run in Manhattan for over two decades, has its own day of celebration by proclamation of the mayor, and is ranked as New York City’s highest-rated live show on TripAdvisor.

Mark’s website is

8:00 - 10:00 am - every 4th Friday of the month
Zoom - online