2008 BACN Meetings
July
How To Sell Professional Services: A Dialogue with Jeffrey J. Fox
Jeffrey J. Fox knows that the key to getting paid what you’re worth is to stop selling your time and start selling your value. He also knows that selling services is harder than selling products, and selling yourself when you’re an independent professional is hardest of all.
Many of the examples in Fox’s best-selling Rainmaker books focus on businesses that sell products, but during his last appearance at BACN, Jeff Fox showed BACN members that his methods work just as well for professional services like coaching.
Jeffrey Fox scored a 4.86 (out of a possible 5) when he spoke at BACN in February 2006. Attendees described him as “outstanding” and wanted us to bring him back for more—so we did. On July 25, Jeff Fox returns to BACN to address the unique sales and marketing challenges faced by consultants. He’ll be sharing new, never-published information aimed at the one-man band and one-woman brand. If you’ve read Jeff Fox’s books and wondered how to apply his techniques to your own business, here’s your chance to ask.
Sign up now for an opportunity to learn:
- How to close better deals by targeting and segmenting only your ideal customers
- How to use regular referrals to land more new business in less time
- How to dollarize your services—no matter what they are—to overcome objections to price.
If you are an independent professional, don’t miss this rare West Coast visit by Jeffrey J. Fox. Invite a favorite client, a best friend or a trusted colleague and plan on having a transformational morning with a true Rainmaker.
Space is limited—register now!
About the Speaker
Jeffrey J. Fox is an accomplished consultant, popular speaker and the author of nine crystal-clear, hard-hitting international business best-sellers including How To Become A Rainmaker: The Rules for Getting and Keeping Customers and Clients, How To Make Big Money In Your Own Small Business and The Dollarization Discipline. For more information, visit www.foxandcompany.com.
August
No BACN Meeting
September
Robert Middleton: Action Plan Marketing, the Sequel
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