Patricia Coate: Boosting Credibility in You, Inc.

How to Become the “Go-To Expert” and Take Your Business to New Heights

If any of these business challenges sound familiar, it’s time to add to your 2008 marketing efforts some of the well proven, but often shunned, marketing tools known as “thoughtleading tactics.” It’s time, for example, to start getting published articles in key journals. It’s time to start seriously thinking about a book proposal. It’s time to start offering seminars and workshops to spread your genius. And it’s definitely time to start getting keynote and other speaking engagements in front of targeted audiences.

If all of this sounds too daunting, you’ll be surprised how easy it is to get started once you have the right mindset, tools and game plan.

Let Patricia Coate show you how to use thoughtleading marketing tactics to increase one’s visibility and credibility in the marketplace. Using an interactive exercise, she’ll also share with the audience how any expert can get articles published in strategic journals—the first step to becoming a thoughtleader.

In this session, you will learn

• Whether you are ready to become a thoughtleader or “go-to expert.”

• What it takes to become a thoughtleader.

• How thoughtleading tactics build brand and business.

• How to get started.

About the Speaker

Patricia Coate joined emerson consulting group in 2005 as the next logical step in her successful career as a business communications and public relations strategist, publicist, writer and editor. As managing director of its West Coast operation, Patricia uses her broad experience and vast network of editors, journalists and publishers to increase the visibility and credibility of her clients using thoughtleading techniques, such as published articles, books, e-zines, blogs, and through workshops and speaking engagements.

Prior to joining emerson group, she was editor of the Handbook of Business Strategy, an annual showcase of 50 comprehensive articles on winning business concepts. Earlier in her career, she was a corporate communications executive for financial giants including Citigroup, J.P. Morgan/Chase and HSBC and spent several years as a communication and media consultant to leading organizations in a variety of industries.