Previous Meetings » Programs » 2008 BACN Programs


July 2008 - Jeffrey Fox
3.0/5 (21 votes)

Friday, July 25, 2008

How to Sell Professional Services

A Dialogue with Jeffrey J. Fox, Best-selling Author of How to Become a Rainmaker

Jeffrey Fox will focus on the unique sales and marketing challenges faced by one-person consulting companies and small professional firms, the subject of an upcoming book.

“Selling services is harder than pitching products. Selling professional services is harder still,” says Fox, “Arguably the toughest sale is selling yourself when you are a one person company.”

Mr. Fox will give us a sneak preview of some of his unpublished book’s powerful takeaways designed especially for the “one-man band” or the “one-woman brand.”

Hot topic areas will include:

  • How to close better deals by targeting and segmenting only your ideal customers.

  • How to use regular referrals to land more new business in less time.

  • How to “dollarize” your services to overcome objections to price.

In his books and his talks, Jeffrey Fox delivers rapid-fire advice that raises some eyebrows—and no doubt some income levels, as well. His talk will be peppered with contrarian insights that will change the way you think and act when you are dealing with your clients and closing hot prospects.

An extended Q & A session gives you the chance to ask the master how to apply his techniques to your business.

“Most speakers and authors offer either useless entertainment or clever theories with no application. Fox is real. His books are readable and his ideas are workable. What a refreshing change!”

—National Sales Manager, Major Retirement Services Company

If you are an independent professional, don’t miss this rare West Coast visit by Jeffrey J. Fox. This special event is also a great opportunity to invite a favorite client, a best friend or a trusted colleague. Please register today to save your spot and plan on having a transformational morning with a true Rainmaker.

About the Speaker

Jeffrey J. Fox

Jeffrey J. Fox is an accomplished consultant, popular speaker and the author of nine, and counting, crystal-clear and hard-hitting international business best-sellers, including How To Become A Rainmaker: The Rules for Getting and Keeping Customers and Clients, How To Make Big Money In Your Own Small Business and The Dollarization Discipline.

His books have appeared on the best seller lists of The New York Times, Business Week and The Wall Street Journal and have been translated into thirty five languages and sold in over 150 countries. They have reached number one in Russia, Turkey, Singapore, Hong Kong. No fewer than four of his books have been #1 best sellers in France—unprecedented for an American business book author.

Jeffrey Fox scored a 4.86 (out of a possible 5) when he spoke at BACN in February 2006.
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Video Is Credibility

Friday, September 24th, 2010
7:30  - 10:00 AM

The Club at McInnis Park Golf Center
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