Gerald Sindell: Value—The Worth of Everything, Including You

Friday, May 23, 2008
7:30 – 10:00 AM

Location:

The Club at McInnis Park Golf Center
350 Smith Ranch Rd.
San Rafael, CA 94903

“A cynic knows the price of everything and the value of nothing.”

Oscar Wilde

Do you know what you’re really worth? Can you explain your true value to your clients?

During an economic downturn, it’s more important than ever to avoid the commodity trap and differentiate yourself from the competition. Instead of cutting your prices to accommodate tight budgets or compete with offshore service providers, you need to show existing and new clients that you can give them something they can’t get anywhere else at any price.

In February 2007, Gerald Sindell’s “Differentiation Forward” presentation taught BACN members to sharpen the individuality of their offerings immediately and for the long term. This year he’s sharing his Map of Value, which gives us a radical new way to understand pricing, and shows us how to take the lid off of our earnings potential.

In this session you will learn:

• The path to the most valuable possible differentiation you can create for yourself and your business.

• A complete new pricing model for yourself, and for your clients.

• How to take the lid off your earnings potential.

Note: this session will be recorded on video.

About the Speaker

Gerald Sindell’s clients include many of the world’s leading consultants, CEOs, and consulting organizations. His latest book, The Endleofon: How to Think Like a Genius, will be published this winter by New World Library. His next book, Value: The Worth of Everything, Including You, presents a new taxonomy of worth. His company, Thought Leaders Intl., has been developing intellectual property and guiding the publishing process for thought leaders in many fields for more than twenty years.

Member Showcase

Peter Engler of Engler Career Group will present a 10-minute showcase about how he helps dissatisfied executives choose their next career move.

Web 2.0 Tip

The May Web 2.0 Minute focuses on how to choose keywords. See past Web 2.0 Tips here.

Open Session/Members’ Forum

Bring your questions, job opportunities, and tips to share with fellow BACN members.

Reservations

Reserve your place via Acteva (credit or debit card) by clicking on the "Reservations" link in the main menu (top left corner of the page).

The cost to register in advance is $30.00.

Registration at the door by cash or check (as space permits): $35

Deadline for advance registration is Wednesday end of day before the event.

Food

BACN now serves a full breakfast. (Yes, there is bacon at BACN.) Please register in advance to make sure we don’t run out! Everyone gets cranky when there's not enough coffee at 7:30 AM.

Parking

Free parking in the McInnis Park Golf Center lot.

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